Ego’s Resturants

New Branding

We began working with 3sixty Restaurants in 2017. They had approached, us a specialists in the pub sector, to help them expanded into the pub market. We developed the vision, identity and fully re-branded concept for the Ego group. The work resulted in a brand bible, which is the design template for the brand, it’s logo (left), POS, architectural look of each site, signage, and digital identity . The work was completed and rolled out early 2018. Following their re-brand, M&B purchased a stake in the company allowing the business growth to be accelerated through this partnership.


Visual thinking, Branding, Brand Bible, Architectural Elevations, Signage, Identity, POS, Digital

The Brief

To create a new identity that would work across all  visual aspects for the Ego Group of restaurants.