The Client
Blackrose Pubs is a pub company to dedicatied to revitalizing tired businesses and turning them into vibrant and spirited pubs. Their estate stretches the full sector and includes
Community
Local
Sports
Destination
The brief
What We Did
Our collaborative efforts with Black Rose resulted in a dynamic transformation:
Client:
Blackrose
Services:
Brand Repositioning and Redesign, Brand Guideline Development, Brand Hierarchy Planning, Brand Deployment Strategy, Market Positioning Assessment, Visual Identity and Messaging Revamp, New Brand Identity Creation, Comprehensive POS Toolkits, Design templates for print and digital
Date:
December 7, 2023
New Brand Identity
We repositioned Black Rose and crafted a completely new brand identity that reflected their vision and values. This encompassed visual elements, brand hierarchy, and messaging that set Black Rose on a fresh and exciting trajectory.
Comprehensive Brand Guidelines
We developed a set of comprehensive brand guidelines and processes to govern the new brand identity. These guidelines are now the cornerstone for consistent and impactful branding across their diverse estate.
Market Positioning & Opportunities
We assessed Black Rose’s position in the marketplace and identified both current and aspirational opportunities for their brand, providing a clear roadmap for growth. We pinpointed Black Rose’s unique selling points, giving them a competitive edge in their industry.
Strategy & Deployment System
We created a strategy and a systematic approach for deploying the new brand identity across their diverse estate, both online and offline.
Result:
The result is a revitalized Black Rose with a brand identity that embodies their vision and values, setting the stage for a fresh and exciting future.
The Client
Blackrose Pubs is a pub company to dedicatied to revitalizing tired businesses and turning them into vibrant and spirited pubs. Their estate stretches the full sector and includes
Community
Local
Sports
Destination
What We Did
Our collaborative efforts with Black Rose resulted in a dynamic transformation:
New Brand Identity
We repositioned Black Rose and crafted a completely new brand identity that reflected their vision and values. This encompassed visual elements, brand hierarchy, and messaging that set Black Rose on a fresh and exciting trajectory.
Comprehensive Brand Guidelines
We developed a set of comprehensive brand guidelines and processes to govern the new brand identity. These guidelines are now the cornerstone for consistent and impactful branding across their diverse estate.
Market Positioning & Opportunities
We assessed Black Rose’s position in the marketplace and identified both current and aspirational opportunities for their brand, providing a clear roadmap for growth. We pinpointed Black Rose’s unique selling points, giving them a competitive edge in their industry.
Strategy & Deployment System
We created a strategy and a systematic approach for deploying the new brand identity across their diverse estate, both online and offline.
Result:
The result is a revitalized Black Rose with a brand identity that embodies their vision and values, setting the stage for a fresh and exciting future.