The Client
Jack and Alice, a restaurant, Wine Bar and Pantry business designed for all-day dining and drinking, approached us to create a versatile brand identity that would not only reflect the unique character of their establishments but also tell the stories that define them.
The Brief
The challenge was to craft a brand identity that could seamlessly adapt to all-day dining and drinking experiences while encapsulating the rich narratives that inspire Jack & Alice. This narrative includes the legacy of grandparents, the communities they are part of the designs they create, the suppliers they collaborate with, and the dedicated team that delights their guests.
Client:
Jack and Alice
Services:
Visual Identity, Branding, Signage, Identity, POS, Digital
Date:
April 12, 2018
What We Did
Visual Identity:
To reflect the diverse narratives, our visual identity design drew inspiration from the stories of Jack & Alice. The design elements were crafted to be flexible, adapting to the different moods and experiences throughout the day, from morning coffee to late-night gatherings.
Branding:
Our branding strategy went beyond just aesthetics. We worked on creating a brand narrative that weaved through the community, the designs, the suppliers, and the team. This narrative became the backbone of a brand that not only tells stories but connects deeply with the patrons.
Signage:
The signage design became a canvas for storytelling. It wasn’t just about guiding patrons; it was about creating an immersive experience that resonated with the narratives of Jack & Alice. The signage played a crucial role in establishing the restaurant as a community hub.
Identity Collateral:
Collateral materials were designed not just as informational pieces but as story carriers. Menus, business cards, and letterheads became vehicles for sharing the rich history and values that define Jack & Alice.
POS (Point of Sale) Materials:
Our POS materials were carefully curated to showcase the narratives behind every item on the menu and every drink on the bar. Each piece became an opportunity to engage patrons with the stories that make Jack & Alice unique.
Digital Presence:
The website became a digital storytelling platform. It didn’t just showcase the menu and services; it shared the narratives, the inspirations, and the community spirit that define Jack & Alice. The online space became an extension of the vibrant stories that unfold within the restaurant.
Outcome
Jack & Alice now stands not just as a neighborhood restaurant but as a living storybook. The brand identity seamlessly adapts to the all-day dining and drinking experiences, reflecting the diverse narratives that make Jack & Alice a cherished part of the community. The rich stories, inspired by grandparents, communities, designs, suppliers, and the dedicated team, create an immersive and delightful experience for every guest.
The Client
Jack and Alice, a restaurant, Wine Bar and Pantry business designed for all-day dining and drinking, approached us to create a versatile brand identity that would not only reflect the unique character of their establishments but also tell the stories that define them.
The Brief
The challenge was to craft a brand identity that could seamlessly adapt to all-day dining and drinking experiences while encapsulating the rich narratives that inspire Jack & Alice. This narrative includes the legacy of grandparents, the communities they are part of the designs they create, the suppliers they collaborate with, and the dedicated team that delights their guests.
What We Did
Visual Identity:
To reflect the diverse narratives, our visual identity design drew inspiration from the stories of Jack & Alice. The design elements were crafted to be flexible, adapting to the different moods and experiences throughout the day, from morning coffee to late-night gatherings.
Branding:
Our branding strategy went beyond just aesthetics. We worked on creating a brand narrative that weaved through the community, the designs, the suppliers, and the team. This narrative became the backbone of a brand that not only tells stories but connects deeply with the patrons.
Signage:
The signage design became a canvas for storytelling. It wasn’t just about guiding patrons; it was about creating an immersive experience that resonated with the narratives of Jack & Alice. The signage played a crucial role in establishing the restaurant as a community hub.
Identity Collateral:
Collateral materials were designed not just as informational pieces but as story carriers. Menus, business cards, and letterheads became vehicles for sharing the rich history and values that define Jack & Alice.
POS (Point of Sale) Materials:
Our POS materials were carefully curated to showcase the narratives behind every item on the menu and every drink on the bar. Each piece became an opportunity to engage patrons with the stories that make Jack & Alice unique.
Digital Presence:
The website became a digital storytelling platform. It didn’t just showcase the menu and services; it shared the narratives, the inspirations, and the community spirit that define Jack & Alice. The online space became an extension of the vibrant stories that unfold within the restaurant.
Outcome
Jack & Alice now stands not just as a neighborhood restaurant but as a living storybook. The brand identity seamlessly adapts to the all-day dining and drinking experiences, reflecting the diverse narratives that make Jack & Alice a cherished part of the community. The rich stories, inspired by grandparents, communities, designs, suppliers, and the dedicated team, create an immersive and delightful experience for every guest.