The Client
Upham Inns, a distinctive collection of premium pubs and inns, offeing cosy accommodations and inviting country pubs.
The Brief:
Upham Inns sought a comprehensive review of their communication strategy with a twofold objective: first, to establish Upham Inns as an umbrella brand, and second, to create distinct branding for individual inns and hotels. Key components included:
Client:
Upham Inns
Services:
Name and identity development, New Brand Identity Creation, Communications templates, Design guidelines , Sub-identity and full communication, website and print visual Identity Brand Repositioning and Redesign, Brand Guideline Development, and Messaging Revamp,
Date:
December 11, 2023
What We Did:
The visual identity drew inspiration from the diverse beauty of the picturesque landscapes of Hampshire and surrounding counties, employing an appealing colour palette and elegant typography to create an aesthetic and emotionally resonant customer experience.
For the inns section of Upham, emphasizing the ease of inns and luxury getaways, we created a sub-identity named “Charming Bedrooms.” This identity retained its individuality while seamlessly complementing Upham Inns.
Outcome:
The outcome of our collaboration with Upham Inns included:
The brand guidelines emphasized recognizable brand elements, consistency across touchpoints, and the infusion of a sense of occasion and luxury into Upham’s brand communication. This approach aimed to create a lasting and positive impression, catering to both loyal customers and a new, younger target audience. The result was a visually stunning and emotionally resonant brand experience that aligned with Upham Inns’ vision and values.
The Client
Upham Inns, a distinctive collection of premium pubs and inns, offeing cosy accommodations and inviting country pubs.
The Brief:
Upham Inns sought a comprehensive review of their communication strategy with a twofold objective: first, to establish Upham Inns as an umbrella brand, and second, to create distinct branding for individual inns and hotels. Key components included:
What We Did:
The visual identity drew inspiration from the diverse beauty of the picturesque landscapes of Hampshire and surrounding counties, employing an appealing colour palette and elegant typography to create an aesthetic and emotionally resonant customer experience.
For the inns section of Upham, emphasizing the ease of inns and luxury getaways, we created a sub-identity named “Charming Bedrooms.” This identity retained its individuality while seamlessly complementing Upham Inns.
Outcome:
The outcome of our collaboration with Upham Inns included:
The brand guidelines emphasized recognizable brand elements, consistency across touchpoints, and the infusion of a sense of occasion and luxury into Upham’s brand communication. This approach aimed to create a lasting and positive impression, catering to both loyal customers and a new, younger target audience. The result was a visually stunning and emotionally resonant brand experience that aligned with Upham Inns’ vision and values.