What We Did

Logo Design:
Our visual branding journey began with logo design, exploring various types such as wordmarks, lettermarks, combination marks, and symbols. Prioritising high readability for diverse applications, we provided colour variations within the chosen palette for flexibility in web and offline campaigns.

Original Illustrations:
To enhance memorability, we crafted original illustrations featuring the diverse food and ingredients associated with Zhug, contributing to the brand’s catchiness.

Visual Consistency:
Achieving visual consistency across digital and physical communication channels was pivotal. We established a cohesive visual identity encompassing logo, colours, illustrations, and typography, ensuring a unified brand presentation from packaging to online platforms.

Packaging Design:
Options for packaging, menus, posters, and signage were carefully developed, aligning with the overall brand aesthetic.

Website Design:
The website’s user interface focused on simplicity, employing a limited colour palette for quick brand recognition. Original illustrations supported a positive user experience, contributing to a trendy and appealing layout.

Outcome

Defined Brand Personality:
Zhug now boasts a distinct brand personality, complete with visual elements like a refined colour scheme, typography, and an overall visual style. This comprehensive brand identity aligns seamlessly with Zhug’s desired perception and appeals effectively to its target audience.

The Client

Zhug is a Middle Eastern and Mediterranean street food company. It offers a variety of dishes inspired by the flavours of the region. Their business encompasses both restaurant dining and take-away services.

The Brief

Zhug, derived from the name of a vibrant Middle Eastern hot sauce d, sought a brand identity to define the restaurant’s personality. Specific requirements included a memorable logo design and consistent branding collateral for both digital and physical platforms.

What We Did

Logo Design:
Our visual branding journey began with logo design, exploring various types such as wordmarks, lettermarks, combination marks, and symbols. Prioritising high readability for diverse applications, we provided colour variations within the chosen palette for flexibility in web and offline campaigns.

Original Illustrations:
To enhance memorability, we crafted original illustrations featuring the diverse food and ingredients associated with Zhug, contributing to the brand’s catchiness.

Visual Consistency:
Achieving visual consistency across digital and physical communication channels was pivotal. We established a cohesive visual identity encompassing logo, colours, illustrations, and typography, ensuring a unified brand presentation from packaging to online platforms.

Packaging Design:
Options for packaging, menus, posters, and signage were carefully developed, aligning with the overall brand aesthetic.

Website Design:
The website’s user interface focused on simplicity, employing a limited colour palette for quick brand recognition. Original illustrations supported a positive user experience, contributing to a trendy and appealing layout.

Outcome

Defined Brand Personality:
Zhug now boasts a distinct brand personality, complete with visual elements like a refined colour scheme, typography, and an overall visual style. This comprehensive brand identity aligns seamlessly with Zhug’s desired perception and appeals effectively to its target audience.

The Client

Zhug is a Middle Eastern and Mediterranean street food company. It offers a variety of dishes inspired by the flavours of the region. Their business encompasses both restaurant dining and take-away services.

The Brief

Zhug, derived from the name of a vibrant Middle Eastern hot sauce d, sought a brand identity to define the restaurant’s personality. Specific requirements included a memorable logo design and consistent branding collateral for both digital and physical platforms.

What We Did

Logo Design:
Our visual branding journey began with logo design, exploring various types such as wordmarks, lettermarks, combination marks, and symbols. Prioritising high readability for diverse applications, we provided colour variations within the chosen palette for flexibility in web and offline campaigns.

Original Illustrations:
To enhance memorability, we crafted original illustrations featuring the diverse food and ingredients associated with Zhug, contributing to the brand’s catchiness.

Visual Consistency:
Achieving visual consistency across digital and physical communication channels was pivotal. We established a cohesive visual identity encompassing logo, colours, illustrations, and typography, ensuring a unified brand presentation from packaging to online platforms.

Packaging Design:
Options for packaging, menus, posters, and signage were carefully developed, aligning with the overall brand aesthetic.

Website Design:
The website’s user interface focused on simplicity, employing a limited colour palette for quick brand recognition. Original illustrations supported a positive user experience, contributing to a trendy and appealing layout.

Outcome

Defined Brand Personality:
Zhug now boasts a distinct brand personality, complete with visual elements like a refined colour scheme, typography, and an overall visual style. This comprehensive brand identity aligns seamlessly with Zhug’s desired perception and appeals effectively to its target audience.