Hydes Brewery approached us to develope completely new immersible concept for their flag ship pub and hotel site, The Abel Heywood in the Northern Quarter, Manchester. This was a fantastic and unique project. We were asked to research the and write a true but embellished history of Abel Heywood’s family. The result is the charter profile of the herbalist and librarian Jessie Heywood, which we have designed and developed to be the figurehead of their new gin emporium concept launched in early 2019.