Castle Pubs logo design and venue identities

PUB LOGOS
VENUE IDENTITIES
MENU BRANDING
DIGITAL ASSETS
PRINTED COLLATERAL

Castle Pubs is a collection of characterful urban pubs, each with its own name, personality and sense of place.

We’ve worked with Castle since 2004, creating individual pub logos across the estate and revisiting some of them over time as the pubs have changed, evolved or needed a fresh approach.

The work has never been about applying one uniform look across every site. It has been about understanding the role each pub plays within its own location, then creating an identity that feels right for that particular place.

For Castle, the individual pub logo is central to how each venue presents itself. It appears on external signage, menus, digital platforms, social content, printed material and everyday customer communications.

It needs to be memorable, practical and flexible — working just as well above the door as it does on a menu or mobile screen.

Pictorial signage was developed as part of the system, providing recognisable assets that sit within the wider brand framework.

Over the years, we’ve developed logos that range from classic and heritage-led to more contemporary, urban and playful. Each one gives the pub a clear identity of its own, while still feeling part of a wider premium pub collection.

The work includes pub logo design, signage design, menu branding, digital assets and printed customer-facing material.

This is long-term creative support built around trust, consistency and a real understanding of how pub identities work in practice.