Hospitality visualisation and 3D models for Incipio
PITCH DEVELOPMENT AND VISUALS
POST-PITCH CONCEPT VISUALS BEFORE TENDER
39,000 SQ FT PROJECT AT OLYMPIA
PROJECT PLANNING
HAND-DRAWN ASSETS
3D MODELS & FLY-THROUGHS
Visuals and 3D models for New Hospitality Developments
Our long-running work with Incipio has included pitch visuals, concept imagery, 3D development models, fly-through animations and final project visuals for some of London’s most exciting hospitality venues, including Olympia London, The Prince SW6, The Libertine, Palm House and Pergola.
Our relationship began with the pitch visuals for Incipio’s winning proposal at Olympia London: four rooftop venues and one ground-level venue, covering approximately 39,000 SQ FT in total. The scheme included Wolves of Tokyo, Lillie’s, Juno, Arbour and Bar Arriba.
Following the successful pitch, we continued to support the early development of the Olympia venues, producing a series of concept visuals, 3D models and fly-through animations before the interior design tender stage. These images helped explore the scale, atmosphere, customer journey and commercial potential of each space before the designs were fully developed.
In 2026, we also produced final project visuals to help communicate the finished look and feel of the spaces ahead of launch.
Our work with Incipio has also included visuals and 3D development work for projects at The Prince, SW6; The Libertine at Royal Exchange; Palm House, Victoria; Dear Grace, Wood Lane; Pergola sites at Canary Wharf, Paddington and Brixton; along with future development studies and pitch work.
Incipio projects are always full of character. From unusual sites and challenging layouts to bold interiors, rich textures and wonderfully eccentric furniture, each brief brings something different. These are the kinds of hospitality projects we love: complex, energetic and full of personality.
At WithPencils, we create visual material that helps hospitality operators, designers, landlords and investors understand what a space can become before it is built. Our work can support winning pitches, planning conversations, design development, marketing campaigns and pre-opening promotion.
For Incipio, our visuals have helped turn ambitious ideas into clear, atmospheric and commercially compelling images, from the earliest pitch stage through to final project presentation.


