We worked with Punch to develop the exterior brand and signage guidelines for two key formats, Local and Fireside, defining how each should appear across real pub buildings. This included signage hierarchy, colour, typography, pictorial signage, lighting, planting, wayfinding and external detailing.

Alongside the guidelines, we created the supporting signage artwork and brand assets needed to bring the formats to life. These assets have been used across external signage, digital applications and printed materials, helping to create a more joined-up visual language for each pub concept.

A significant focus was placed on external application.

Signage, colour, lighting and graphic elements were developed as a joined-up approach, ensuring each site reads clearly and consistently once installed.

Architectural visualisations were used throughout to test and refine how the brand performs on real buildings.