Zhug

BRAND IDENTITY
BESPOKE TYPOGRAPHY
TONE OF VOICE
BRAND GUIDELINES
WEBSITE DESIGN
PACKAGING
UNIFORM
MARKETING ASSETS
DIGITAL & SOCIAL

Brand identity and rollout for a bold, flavour-led food concept.

Zhug needed a brand with energy, clarity and personality — something bold enough to stand out, but structured enough to work across every part of the business.

The work covered every touchpoint: from menus, packaging and uniforms through to website design, digital assets, social media, marketing material and day-to-day in-venue use.

We were involved from the start, developing the logo, visual identity, tone of voice and a bespoke font that gave the brand its own recognisable character.

A clear set of brand guidelines brought the system together, defining how the identity should be used across print, digital and physical applications.

The result is a complete, flexible brand world — distinctive, confident and built to work wherever customers meet it.

The project shows how a hospitality brand can work consistently across physical spaces, packaging, digital channels and customer-facing communications.